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Management (BA) with an Emphasis in Marketing

The marketing emphasis is designed to provide students with an in-depth understanding of the various marketing disciplines. It will give students the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing marketing research, and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of Webster students with this major move to graduate study in management, marketing or other business specialties.

Program Description

The management (BA) with an emphasis in Marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing, and customer relationship management. Students learn how organizations create value through various marketing activities: customer behavior, pricing, promotion, product development, distribution, and marketing research.

ACBSP The BA in Management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes

  • Analyze, understand and evaluate how legal, social, economic and global issues affect business.
  • Integrate key theories to manage people, processes and resources in a diverse organization.
  • Use appropriate tools and technology to critically analyze and interpret key business information.
  • Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
  • Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
  • Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
  • Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
  • Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing.
  • Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise.

Degree Requirements

A minimum of 120 credit hours consisting of the following:

  • 57 required credit hours
  • Applicable University Global Citizenship Program hours
  • Electives

Course Catalog (PDF versions)


BS Business Administration
BA Management
BA Management: Emphasis in Marketing
BA Management: Emphasis in International Business
BS Computer Science
BS Computer Science: Emphasis in Cybersecurity


Certificate in Entrepreneurship- Tracks of School of Business and Mobile Computing


Minor in Business
Minor in Computer Science
Minor in International Relations
Minor in Management
Minor in Psychology

All programs are HLC (Higher Learning Commission, USA) accredited. Students will receive a diploma from the USA upon graduation.